Social Campaign Sun Bum
Experimentation, Styling, Photography
This project is a social media campaign created for Sun Bum, reimagining the brand through a winter lens. By pairing Sun Bum’s signature warmth and optimism with unexpected winter elements like snow and ice, the campaign challenges the idea that sun care is only seasonal. The result is a playful, eye catching contrast that keeps the brand relevant year round while staying true to its fun, laid back identity.
Process
The campaign began with mood boarding to explore how Sun Bum’s playful, warm identity could translate to a winter setting. I experimented with tactile techniques custom ice lettering, frozen and painted products to bring the concept to life, using lighting and styling to unify the icy visuals while keeping the brand’s personality intact. The process was rooted in hands on experimentation, reimagining the brand in a fresh, seasonal way.
